New product launch and brand design for a Health conscious brand.
The client came to us with a product which they wanted to launch in the market. We used our resources and tools to research the current health hydration and drinks market to determine where to segment the brand and the product. I was tasked to lead the design of the logo, brand guide, product packaging and the website.
Being an organic Australian made product directed the style and language of the brand and the focal points for messaging on the product packaging. I created prototypes for the marketing agency to perform market research in order to tweak the design to suit the targeted groups.
