Sydney Royal Easter Show NSW Beer & Wine Experience

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Sydney Royal Easter Show NSW Beer and Wine Experience was an area which was requested by the Royal Agricultural Society of New South Wales for the Sydney Royal Easter Show, a yearly event attended by thousands each year. The area was to showcase various NSW brewers and cellars.

This concept was approached by looking at how the brewery and vineyard culture of NSW has designed their tasting areas. Using various props and the allocated grass area in the venue, the space creates a warm and inviting atmosphere where adults can take a break from the kids and the chaos of the Sydney Royal Easter Show to unwind and relax.

This stand has proven success since its debut in 2012 and has since been a precursor to current similar beer and wine experiences at the Sydney Royal Easter Show.

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