First perfume launch for International luxury jewellery retailer Tiffany & Co.
Tiffany & Co. was launching their first perfume in Australia and as a result were offering free bottle engravings with every purchase of a bottle.
As lead designer, this became the main focus on the stand design in Melbourne Airport where the engraver would be front and foremost of the space as well as featuring a 3m bottle outline lightbox which would serve to attract people to the stand. All POS items were made in-house and freighted to location. Some issues that came up was the Tiffany & Co. teal is a propriety colour which made it a challenge for our in-house printers to colour match. Samples were provided by client to solve this issue.
The free engraving proved a likely attractor to a 30% sales increase during the space vending period.
