Designing the Sephora Summer campaign requires a vibrant and fresh approach to reflect the lively, sun-soaked essence of the season. The campaign should evoke a sense of warmth and excitement, embracing bright and bold color schemes, playful aesthetics, and dynamic visuals that highlight Sephora’s range of summer-ready products. We incorporated summer motifs like tropical florals, golden tones, and breezy outdoor settings to enhance the campaign’s connection to the season. The overall goal is to inspire confidence, beauty, and fun, encouraging customers to feel their best all summer long.
The campaign’s visual elements should seamlessly align across various platforms, from applying it to instore POS units.
