Designing custom product fixtures for multiple high-end luxury brands including Dior, Sephora and Fenty Beauty.
A large part of designing spaces for brands is also designing their point of purchase displays or the displays which will hold their products. A normal part of the process is receiving the brief and then researching how the product would be used and the main way consumers will interact with the product on display.
There are many other considerations to be made when designing product holders, one of the biggest challenges is when the client cannot provide a product because it is a new item or a launch product. In this case, we trust that the dimensions supplied by the client are correct and make test units and test cuts to make sure that the products will be able to fit into the units and displays. Allowing for tolerance and ease of access is also one of the main concerns when designing a product holder.
