Creating an eye catching design for shopfront window for skincare brand La Prairie.
La Prairie as a brand has a reputation of incorporating luxury ingredients into making a formula for their skincare range. Showcasing their prestige through minimal and eye-catching design in a shop front display in a high traffic area in Melbourne’s premiere retail shopping precinct as well as in Brisbane Airport.
The main challenge was to design a display which was eye catching as well as matching the brand’s prestige. I designed a subtle twinkle light display which would catch the user’s attention but wouldn’t be overbearing and too flashy which would delineate from the brand image.
