Adidas came to us looking for a solution to translate their ‘First Never Follows’ global campaign into the local market, namely local stores. The initial design included in-store product displays and store-front windows.
I aided in the design of the standalone internal displays which would go into their stores as well as the storefront window display which was translated from the global campaign brand execution guideline. Some challenges was colour matching to supplied samples, as the instore lighting was different to that of our in-house production facility. To solve this we went through and tested the prints under certain lighting conditions, This process led to considerations of future campaign design and production when it came to lighting and displaying campaign art instore.
The localisation of the campaign was successfully translated into 8 different locations.
