Sydney Royal Easter Show: Wine Experience was an area which was requested by the Royal Agricultural Society of New South Wales for the Sydney Royal Easter Show, a yearly event attended by thousands each year. The area was to showcase various NSW cellars which produce wine and to have sample boards in an area with seating.
This concept was approached by looking at the wine and vineyard culture of NSW has designed their tasting areas. Using various props and the allocated grass area in the venue, the stand creates a warm and inviting atmosphere where adults can take a break from the kids and the chaos of the Easter Show and unwind and relax.
This stand has proven success since its debut in 2012 and has since been a precursor to current similar wine activations in the Easter Show.

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